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Online marketing or internet marketing is a relatively new, but rapidly expanding and fundamentally important aspect of strategic implementation. Indeed in many organizations, it may be regarded as a functional aspect of marketing strategy and certainly of the business model.

Online marketing processes include not only e-marketing and sales, but supply chain and channel management, manufacturing and inventory control, financial operations and employee's workflow procedures across an entire organization. Essentially e-business technologies empower customers, employees, suppliers, distributors, vendors, and partners by giving them powerful tools for information management and communications. Since a web presence is essential for a business to grow in all dimensions, a dynamic website, blog and social media activity, is the best way to develop sell your products and services to prospective local and international clients.

Online marketing strengthens the operational core of a business by reducing the amount of loss and instability. In addition to this, it fortifies interactivity that is pull mechanism and push model. Industry structure enhances customer relations and removal of intermediations, agents and distributors. Hence e-marketing has been playing a role of bridge between businesses and end customers in a most effective manner.